After a year colored mainly by color-coded COVID maps, “Very Peri,” Pantone 17-3938, was just announced as the 2022 Pantone color of the year! Very Peri is described as a first time ever brand new Pantone color of their creation “whose courageous presence encourages personal inventiveness and creativity.”
The Pantone Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts comb the world looking for new color influences. These can include entertainment, art, travel, lifestyles, sports, socio-economic conditions, new technologies, social media, and much more.
“Creating a new color for the first time in the history of our Pantone Color of the Year educational color program reflects the global innovation and transformation taking place,” said Laurie Pressman, Vice President of the Pantone Color Institute.
But is Very Peri really new? We think not...
